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~person:"Bergkvist, Lars"
~person:"King, Stephen"
~subject:"psychometrics"
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Bergkvist, Lars
King, Stephen
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International journal of advertising : the review of marketing communications
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Perspectives : measure proliferation in advertising research : are standard measures the solution?
Bergkvist, Lars
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 311-323
Persistent link: https://www.econbiz.de/10012498551
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2
Perspectives : four steps toward more valid and comparable self-report measures in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 738-755
Persistent link: https://www.econbiz.de/10012260255
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3
Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
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