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~person:"Black, Iain R."
~person:"Franke, George R."
~person:"Sager, Jürg"
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Black, Iain R.
Franke, George R.
Sager, Jürg
Wilson, Rick T.
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Breaking new ground in theory and practice
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Journal of marketing communications
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond
;
Franke, George R.
- In:
Breaking new ground in theory and practice
,
(pp. 375-394)
.
2011
Persistent link: https://www.econbiz.de/10009380999
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2
Fly-posting : an exploration of a "controversial" medium
Black, Iain R.
;
Nevill, Iain
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 209-226
Persistent link: https://www.econbiz.de/10003897658
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Was hängen bleibt : zur Werbewirkung von Hängeplakaten in öffentlichen Verkehrsmitteln
Sager, Jürg
;
Reimann, Werner
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 515-521)
.
2007
Persistent link: https://www.econbiz.de/10003513196
Saved in:
4
Neue Wege im Plakatmarketing : GRP exklusiv bei der APG
Sager, Jürg
Persistent link: https://www.econbiz.de/10004569818
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