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~person:"Boyd, D. Eric"
~person:"Drapeau, Nancy"
~person:"Kirchgeorg, Manfred"
~person:"Klante, Oliver"
~subject:"Marketingmanagement"
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Marketingmanagement
Messe
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3
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B2B Marketing
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Boyd, D. Eric
Drapeau, Nancy
Kirchgeorg, Manfred
Klante, Oliver
Golfetto, Francesca
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
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1
Messen als Dialogmarketing-Medium der Zukunft? : Publikumsmessen auf dem Weg zur Live-Communication 4.0
Kirchgeorg, Manfred
;
Manß, Rico
;
Stehr, Melanie
- In:
Transfer : Zeitschrift für Kommunikation und …
68
(
2022
)
1
,
pp. 24-31
Persistent link: https://www.econbiz.de/10013165911
Saved in:
2
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
3
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
4
Strategic trade show marketing
Kirchgeorg, Manfred
;
Klante, Oliver
- In:
Trade show management : planning, implementing and …
,
(pp. 313-337)
.
2005
Persistent link: https://www.econbiz.de/10003142781
Saved in:
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