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~person:"Boyd, D. Eric"
~person:"Klante, Oliver"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~subject:"Unternehmenswert"
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Journal of business research : JBR
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
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ECONIS (ZBW)
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Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
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2
Strategic trade show marketing
Kirchgeorg, Manfred
;
Klante, Oliver
- In:
Trade show management : planning, implementing and …
,
(pp. 313-337)
.
2005
Persistent link: https://www.econbiz.de/10003142781
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