//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Boyd, D. Eric"
~person:"Klante, Oliver"
~subject:"Marketingmanagement"
~subject:"Trade shows"
~subject:"Unternehmenswert"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Messe"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Trade shows
Unternehmenswert
Marketing
2
Marketing management
2
Messe
2
Trade fair
2
Attention theory
1
Beziehungsmarketing
1
Firm performance
1
Firm value
1
Führungskräfte
1
International marketing
1
Internationales Marketing
1
Lieferantenmanagement
1
Managers
1
Messebeteiligung
1
Perception
1
Relationship marketing
1
Strategic trade policy
1
Strategische Handelspolitik
1
Supplier relationship management
1
Theorie
1
Theory
1
Top management
1
Trade fair participation
1
Unternehmenserfolg
1
Wahrnehmung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Boyd, D. Eric
Klante, Oliver
Golfetto, Francesca
2
Gopalakrishna, Srinath
2
Kalka, Regine
2
Kim, Taewan
2
Kirchgeorg, Manfred
2
Mazumdar, Tridib
2
Meffert, Heribert
2
Mortsiefer, Joachim
2
Rinallo, Diego
2
Adams, Russell
1
Ahola, Eeva-Katri
1
Alberca Oliver, María del Pilar
1
Anguera-Torrell, Oriol
1
Backhaus, Hagen
1
Bettis-Outland, Harriette
1
Blanco-González, Alicia
1
Blaskey, John
1
Borghini, Stefania
1
Brown, Brian P.
1
Coyle, Tom
1
Downey, Clara
1
Drapeau, Nancy
1
Díez-Martín, Francisco
1
Egetenmeir, Eugen
1
Haon, Christophe
1
Hartleben, Ralph E.
1
Houlier, Laurent
1
Häsele, Corinna
1
Johnston, Wesley J.
1
Kalafatis, Stavros P.
1
Karagiannidis, Vasiliki
1
Kim, Sang Yong
1
Koch, Eckhard
1
Krähling, Sabrina
1
Küffner, Georg
1
Küsters, Heinz
1
L .Srividhya
1
Lawrence, Justin M.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
2
Strategic trade show marketing
Kirchgeorg, Manfred
;
Klante, Oliver
- In:
Trade show management : planning, implementing and …
,
(pp. 313-337)
.
2005
Persistent link: https://www.econbiz.de/10003142781
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->