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~person:"Boyle, Peter J."
~subject:"Advertising effects"
~subject:"Store brand"
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Store brand
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Boyle, Peter J.
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
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The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
2
Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
Saved in:
3
Store brand vs. national brand prices : willingness to pay ≠ willingness to accept
Boyle, Peter J.
;
Lathrop, E. Scott
;
Kim, Hyoshin
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10012622608
Saved in:
4
The value of private label brands to US consumers : an objective and subjective assessment
Boyle, Peter J.
;
Lathrop, E. Scott
- In:
Journal of retailing and consumer services
20
(
2013
)
1
,
pp. 80-86
Persistent link: https://www.econbiz.de/10009702207
Saved in:
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