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~person:"Bronnenberg, Bart J."
~person:"Fiorino, Nadia"
~type_genre:"Article in journal"
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Kim, Jun B.
;
Albuquerque, Paulo
;
Bronnenberg, Bart J.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10008858654
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