//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bruhn, Manfred"
~subject:"Marketingtheorie"
~type:"book"
~type_genre:"Handbook"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Marketing management
18
Marketingmanagement
18
Beziehungsmarketing
13
Relationship marketing
13
Theorie
13
Theory
13
Beziehungsmanagement
12
Deutschland
11
Germany
11
Marketing
10
Unternehmen
10
Lieferantenmanagement
9
Public relations
9
Supplier relationship management
9
Öffentlichkeitsarbeit
9
Kundenmanagement
8
Internal communication
7
Interne Kommunikation
7
Kundenbindung
7
Marketing-Mix
7
Communication
6
Erfolgsfaktor
6
Kommunikation
6
Success factor
6
Kommunikationspolitik
4
Management
4
Advertising
3
Branche
3
Economic sector
3
Innerbetriebliche Kommunikation
3
Integriertes Management
3
Kommunikationsstrategie
3
Werbung
3
Controlling
2
Handbuch
2
Management control
2
Arbeitszufriedenheit
1
Dienstleistungsmarketing
1
Human Resource Management
1
Internes Marketing
1
more ...
less ...
Type of publication
All
Book / Working Paper
Type of publication (narrower categories)
All
Handbook
Working Paper
Aufsatzsammlung
2
Handbuch
1
Nachschlagewerk
1
Reference book
1
Wörterbuch
1
Language
All
German
1
Author
All
Bruhn, Manfred
Pepels, Werner
8
Möller, K. E. Kristian
2
Ormrod, Robert P.
2
Waßmann, Jan
2
Albert, Lars
1
Anttila, Mai
1
Belk, Russell W.
1
Cason, Timothy N.
1
Choi, Jeonghye
1
Clark, Paul
1
Datta, Shakun
1
Dekimpe, Marnik G.
1
Drumwright, Minette E.
1
Easton, Geoff
1
Esposito, Mark
1
Finne, Åke
1
Freud, Aliza
1
Fritz, Wolfgang
1
Gentile, Mary C.
1
Grönroos, Christian
1
Hanlon, Annmarie
1
Hanssens, Dominique M.
1
Helmig, Bernd
1
Huizingh, Eelko
1
Iyengar, Radha
1
Kamenz, Uwe
1
Klapper, Daniel
1
Kotulla, Thomas
1
Kuß, Alfred
1
Lilien, Gary L.
1
Lint, Leendert Johan Onno
1
Meffert, Heribert
1
Möhlenbruch, Dirk
1
Nill, Alexander F.
1
Pennings, Enrico
1
Schmid, Stefan
1
Shankar, Venkatesh
1
Sharma, Dheeraj
1
Smith, N. Craig
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unternehmens- und Marketingkommunikation : Handbuch für ein integriertes Kommunikationsmanagement
Bruhn, Manfred
-
2014
-
3., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014008091
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->