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~person:"Buttle, Francis A."
~type:"article"
~type_genre:"Fallstudie"
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Search: subject:"Virales Marketing"
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Virales Marketing
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Buttle, Francis A.
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Journal of nonprofit & public sector marketing
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Word of mouth and social media
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Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
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Managing word-of-mouth : a nonprofit case study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
3
,
pp. 284-308
Persistent link: https://www.econbiz.de/10010196552
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