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~person:"Caprano, Cornelia"
~person:"Castro Lozano, Carlos de"
~subject:"Entrepreneurship approach"
~subject:"SME marketing"
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KMU-Marketing
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Innovations in SMEs and conducting e-business : technologies, trends and solutions
1
Kommunikation kleiner und mittlerer Unternehmen
1
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ECONIS (ZBW)
2
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Erfolgsfaktoren für das Social Media-Marketing von KMU : eine quantitativ-explorative Analyse
Caprano, Cornelia
;
Ergenzinger, Rudolf
- In:
Kommunikation kleiner und mittlerer Unternehmen
,
(pp. 311-336)
.
2013
Persistent link: https://www.econbiz.de/10009772311
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2
Analysis of the variables which determine a good e-marketing strategy : the techniques most used during times of crisis
Sainz de Abajo, Beatriz
;
Torre Díez, Isabel de la
; …
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 152-168)
.
2011
Persistent link: https://www.econbiz.de/10009405598
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