Tubillejas Andrés, Berta; Cervera-Taulet, Amparo; … - In: Journal of Service Theory and Practice 26 (2016) 5, pp. 590-615
Purpose The purpose of this paper is to determine the role played by the social servicescape and positive emotions in the post-use in terms of response – satisfaction, perceived value and consumer loyalty – in hedonic services. Design/methodology/approach A quantitative study was conducted...