Du, Weiyu; Fang, Di; Ye, Yang; Qiu, Sainan - In: Journal of Contemporary Marketing Science 3 (2019) 1, pp. 17-31
Purpose: The purpose of this paper is to examine the influence of disorderly environment on consumers’ preferences for boundaries and the mediating effect of personal control in this process. Design/methodology/approach: The authors examined hypotheses in two studies. In Study 1, the authors...