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~person:"Cho, Eunjoo"
~subject:"Messung"
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Messung
Brand image
5
Markenimage
4
Consumer behaviour
3
Fashion
3
Konsumentenverhalten
3
Mode
3
Brand management
2
Fashion-related products
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Measurement
2
Scale development
2
Ad-brand congruency
1
Brand equity
1
CSR
1
Confidence
1
Construal level
1
Consumer motivation
1
Corporate Social Responsibility
1
Corporate social responsibility
1
EWOM
1
Internet marketing
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Jugendliche
1
Kaufmotiv
1
Markenwert
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Personality psychology
1
Persönlichkeitspsychologie
1
Psychological distance
1
Second-hand luxury fashion
1
Social Web
1
Social web
1
Textile distribution
1
Textilhandel
1
Trust
1
USA
1
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English
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Cho, Eunjoo
Fiore, Ann Marie
2
Russell, Daniel W.
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Psychology & marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
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2
Conceptualization of a holistic brand image measure for fashion-related brands
Cho, Eunjoo
;
Fiore, Ann Marie
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 255-265
Persistent link: https://www.econbiz.de/10011407097
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