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~person:"Chu, Shu-Chuan"
~subject:"Brand management"
~subject:"Virales Marketing"
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Brand management
Virales Marketing
Social Web
8
Social web
8
Viral marketing
6
China
3
Consumer behaviour
3
Konsumentenverhalten
3
Advertising
2
Electronic word-of-mouth
2
Internet marketing
2
Online-Marketing
2
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2
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2
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2
Werbung
2
social media
2
Comparison
1
Consumer attitudes
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Gesundheitsvorsorge
1
Markenführung
1
Preventive care
1
Public relations
1
Social values
1
Soziale Werte
1
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1
Twitter
1
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1
Vergleich
1
WeChat
1
advertising
1
brand attachment
1
electronic word-of-mouth (eWOM)
1
materialism
1
self-construal
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social comparison
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social media intensity
1
theory of planned behavior
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Chu, Shu-Chuan
Loureiro, Sandra Maria Correia
16
Filieri, Raffaele
15
Law, Chun Hung Roberts
15
Hajli, Nick
12
Martínez-López, Francisco J.
12
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
11
Veloutsou, Cleopatra
11
Cova, Bernard
10
Schweidel, David A.
10
Dwivedi, Yogesh Kumar
9
Hollebeek, Linda D.
9
Karjaluoto, Heikki
9
Moe, Wendy W.
9
Burmann, Christoph
8
Füller, Johann
8
Harrigan, Paul
8
Hennig-Thurau, Thorsten
8
Kim, Juran
8
Kunkel, Thilo
8
Rana, Nripendra P.
8
Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Dens, Nathalie
7
Gopinath, Shyam
7
Kucharska, Wioleta
7
Liang, Sai
7
Lu, Shijie
7
McLaughlin, Caitlin
7
Pelsmacker, Patrick de
7
Schivinski, Bruno
7
Wallace, Elaine
7
Wiertz, Caroline
7
Ye, Qiang
7
Yoon, Sukki
7
Adeola, Ogechi
6
Akram, Umair
6
Berger, Jonah
6
Bernritter, Stefan F.
6
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International journal of advertising : the quarterly review of marketing communications
3
Digital advertising : theory and research
1
Electronic word of mouth as a promotional technique : new insights from social media
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
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ECONIS (ZBW)
7
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1
Consumers' engagement with corporate social responsibility (CSR) communication in social media : evidence from China and the United States
Chu, Shu-Chuan
;
Chen, Hsuan-Ting
;
Gan, Chen
- In:
Journal of business research : JBR
110
(
2020
),
pp. 260-271
Persistent link: https://www.econbiz.de/10012237846
Saved in:
2
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 1-13)
.
2020
Persistent link: https://www.econbiz.de/10012263198
Saved in:
3
Electronic word-of-mouth (eWOM) on WeChat : examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers' eWOM
Chu, Shu-Chuan
;
Lien, Che-Hui
;
Cao, Yang
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10012200197
Saved in:
4
Special issue: electronic word-of-mouth
Kim, Juran
(
ed.
);
Chu, Shu-Chuan
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011859182
Saved in:
5
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
Saved in:
6
The role of culture in electronic word-of-mouth communication
Chu, Shu-Chuan
- In:
Digital advertising : theory and research
,
(pp. 421-426)
.
2017
Persistent link: https://www.econbiz.de/10011646129
Saved in:
7
Following brands on Twitter : an extension of theory of planned behavior
Chu, Shu-Chuan
;
Chen, Hsuan-Ting
;
Sung, Yongjun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 421-437
Persistent link: https://www.econbiz.de/10011567056
Saved in:
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