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~person:"Czerniawski, Richard D."
~person:"Huang, Chao-Chin"
~person:"Rahman, Zillur"
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Markentreue
11
Brand loyalty
10
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9
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9
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9
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8
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Czerniawski, Richard D.
Huang, Chao-Chin
Rahman, Zillur
Dawes, John
11
Han, Heesup
8
Huber, Frank
7
Silberhorn, Nadja
6
Kim, Jinkyung Jenny
5
Ozuem, Wilson
5
So, Kevin Kam Fung
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Sohail, M. Sadiq
5
Berndt, Ernst R.
4
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Burmann, Christoph
4
Ederer, Florian
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Ekinci, Yuksel
4
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4
Fetscherin, Marc
4
Hildebrandt, Lutz
4
Hollebeek, Linda D.
4
Hwang, Jinsoo
4
Khan, Imran
4
King, Ceridwyn
4
Knaf, Michael
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Lutzky, Christian
4
Rather, Raouf Ahmad
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Rubio Benito, Natalia
4
Thomson, Matthew
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Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Bruhn, Manfred
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Bruwer, Johan
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Chen, Yuxin
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Cui, Tony Haitao
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Management decision : MD
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Australian journal of management
1
Corporate reputation review
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Managing service quality : MSQ ; an international journal
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
1
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1
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
Saved in:
3
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
4
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
5
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
6
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
7
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
8
The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin
;
Fang, Shih Chieh
;
Huang, Shyh-ming
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
Saved in:
9
Competitive positioning : best practices for creating brand loyalty
Czerniawski, Richard D.
;
Maloney, Michael W.
-
2010
Persistent link: https://www.econbiz.de/10009570808
Saved in:
10
Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.
;
Maloney, Michael W.
-
1999
Persistent link: https://www.econbiz.de/10001362773
Saved in:
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