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~person:"Deer, Lachlan"
~person:"Schweda, Anika"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Fernsehwerbung
8
Television advertising
8
Großbritannien
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United Kingdom
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Advertising regulation
4
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Rundfunksender
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2002-2009
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Advertising effects
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Deer, Lachlan
Schweda, Anika
Wilbur, Kenneth C.
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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Using the P3a to gauge automatic attention to interactive television advertising
Treleaven-Hassard, Shiree
;
Gold, Joshua
;
Bellman, Steven
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 777-784
Persistent link: https://www.econbiz.de/10009272606
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