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~person:"Dell'Era, Claudio"
~person:"Heitmann, Mark"
~subject:"Auftragsfertigung"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Dell'Era, Claudio
Heitmann, Mark
Herrmann, Andreas
4
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Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
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2
Figures of speech as semantic operators in the innovation process
Dell'Era, Claudio
;
Buganza, Tommaso
;
Verganti, Roberto
- In:
European journal of innovation management : EJIM
14
(
2011
)
2
,
pp. 155-171
Persistent link: https://www.econbiz.de/10009157081
Saved in:
3
Automobilwahl online : Gestaltung des Car-Konfigurators unter Berücksichtigung des individuellen Entscheidungsverhaltens
Herrmann, Andreas
;
Heitmann, Mark
;
Brandenberg, Andreas
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10003462203
Saved in:
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