//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Drengner, Jan"
~person:"Gummerus, Johanna"
~subject:"Brand management"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Service-Dominant Logic"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Service-Dominant Logic
8
Service-dominant logic
7
Marketing theory
5
Betriebliche Wertschöpfung
4
Beziehungsmarketing
4
Kundenintegration
4
Marketingtheorie
4
Relationship marketing
4
Value creation
4
Customer integration
3
Consumers
2
Customer value
2
Dienstleistung
2
Kundenwert
2
Services
2
Anbieterintegration
1
Behaviour
1
Betriebsvermögen
1
Beyond offering value propositions
1
Brand image
1
Co-Creation
1
Consumer behaviour
1
Consumer experiences
1
Consumer research
1
Corporate assets
1
Customer centricity
1
Dienstleistungsmarketing
1
Event sector
1
Forecasting model
1
Gebrauchswert
1
Immaterielle Werte
1
Innovation
1
Intangibility
1
Intangible assets
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Marketing
1
Prognoseverfahren
1
more ...
less ...
Type of publication
All
Article
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
1
Author
All
Drengner, Jan
Gummerus, Johanna
Andreini, Daniela
2
Fang, Yu-Hui
2
Pedeliento, Giuseppe
2
Solerio, Chiara
2
Zarantonello, Lia
2
Aal, Kotaiba
1
Abbasi, Amir Zaib
1
Ackfeldt, Anna-Lena
1
Albinsson, Pia A.
1
Athanasula-Reppa, Anastasia
1
Bae, Joonheui
1
Berndt, Adele
1
Bozkurt, Sıddık
1
Brodie, Roderick J.
1
Casidy, Riza
1
Collins, Nathalie
1
Daskou, Sofia
1
Di Pietro, Laura
1
Durchholz, Christian
1
Durkin, Mark
1
Edvardsson, Bo
1
Eklund, Andreas Aldogan
1
Ferdinand, Augusty Tae
1
Finne, Åke
1
Gabrielsson, Mika
1
Ghazali, Zulkipli
1
Glanfield, Keith
1
Glynn, Mark S.
1
Guglielmetti Mugion, Roberta
1
Haverila, Kai
1
Haverila, Matti
1
He, Yong
1
Huan, Tzung-cheng
1
Jahn, Steffen
1
Jang, Kyeong Kook
1
Johnson, Lester W.
1
Khan, Imran
1
Kim, Kyung Hoon
1
Kovalchuk, Marina
1
more ...
less ...
Published in...
All
Die Betriebswirtschaft : DBW
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung
Drengner, Jan
;
Jahn, Steffen
- In:
Die Betriebswirtschaft : DBW
73
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009727057
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->