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~person:"Dwivedi, Yogesh Kumar"
~person:"Fournier, Susan"
~person:"Ko, Eunju"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
10
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10
Brand
6
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Dwivedi, Yogesh Kumar
Fournier, Susan
Ko, Eunju
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
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Schmitt, Bernd
8
Wiedmann, Klaus-Peter
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Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
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Gierl, Heribert
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
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Rudolph, Thomas
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Silberer, Günter
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Ahlert, Dieter
6
Alvensleben, Reimar von
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Bettman, James R.
6
Böcker, Andreas
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Dobscha, Susan
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Grabner-Kräuter, Sonja
6
Hennigs, Nadine
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Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
Handbook of brand relationships
1
Handbook on brand and experience management
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Social and environmental issues in advertising
1
The Routledge companion to consumer behavior
1
The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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1
How consumers' attitudes toward brands are shaped
Brick, Danielle J.
;
Fournier, Susan
- In:
The Routledge companion to consumer behavior
,
(pp. 227-242)
.
2020
Persistent link: https://www.econbiz.de/10012316165
Saved in:
2
How consumer knowledge shapes green consumption : an empirical study on voluntary carbon offsetting
Kim, Yohan
;
Yun, Sunyoung
;
Lee, Joosung
;
Ko, Eunju
- In:
Social and environmental issues in advertising
,
(pp. 23-41)
.
2017
Persistent link: https://www.econbiz.de/10011591376
Saved in:
3
Firing your best customers : how smart firms destroy relationships using CRM
Avery, Jill
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 301-316)
.
2012
Persistent link: https://www.econbiz.de/10009739810
Saved in:
4
Brand flings : when great brand relationships are not made at last
Alvarez, Claudio
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 74-96)
.
2012
Persistent link: https://www.econbiz.de/10009739836
Saved in:
5
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
6
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
7
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
8
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
9
When brands resonate
Fournier, Susan
;
Solomon, Michael R.
;
Englis, Basil G.
- In:
Handbook on brand and experience management
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003788968
Saved in:
10
Konsumentenheterogenität im Beziehungsmarketing : ein bindungstheoretischer Ansatz
Paulssen, Marcel
;
Fournier, Susan
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 197-221)
.
2005
Persistent link: https://www.econbiz.de/10003289260
Saved in:
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