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~person:"Dwivedi, Yogesh Kumar"
~subject:"International economic relations"
~subject:"Social web"
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International economic relations
Social web
Social Web
30
Consumer behaviour
20
Konsumentenverhalten
20
Internet marketing
18
Online-Marketing
18
Electronic Commerce
13
E-commerce
11
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8
Beziehungsmarketing
7
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7
Online-Handel
7
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7
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6
Viral marketing
6
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6
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5
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Developing countries
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5
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4
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4
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4
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social media
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3
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3
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3
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27
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27
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English
30
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Dwivedi, Yogesh Kumar
Kuchler, Theresa
35
Stroebel, Johannes
35
Martínez-Zarzoso, Inmaculada
32
Qiu, Liangfei
31
Bailey, Michael
29
Füller, Johann
29
Ruta, Michele
28
Whinston, Andrew B.
28
Eichengreen, Barry
27
Greenaway, David
27
Hajli, Nick
26
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Helpman, Elhanan
21
Langhammer, Rolf J.
21
Woolcock, Stephen
21
Felbermayr, Gabriel
20
Petrova, Maria
20
Rose, Andrew
20
Sabatini, Fabio
20
Fagiolo, Giorgio
19
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Hoekman, Bernard M.
19
Jacks, David S.
19
Mattoo, Aaditya
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Asongu, Simplice
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
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Springer International Publishing
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Journal of retailing and consumer services
4
International journal of Indian culture and business management
3
Journal of business research : JBR
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
International journal of business information systems : IJBIS
2
The marketing review
2
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Benchmarking : an international journal
1
Business/Economics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of physical distribution and logistics management
1
International journal of production economics
1
Journal of consumer behaviour
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Psychology & marketing
1
Springer briefs in business
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ECONIS (ZBW)
30
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1
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30
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date (oldest first)
1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
3
How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 : a mixed methods study
Sarraf, Shagun
;
Kushwaha, Amit Kumar
;
Kar, Arpan Kumar
; …
- In:
International journal of production economics
267
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460464
Saved in:
4
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual
world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
5
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
6
Impact of fake news on firm performance during COVID-19 : an assessment of moderated serial mediation using PLS-SEM
Khan, Eijaz Ahmed
;
Chowdhury, Md Maruf Hossan
;
Hossain, …
- In:
International journal of physical distribution and …
53
(
2023
)
7/8
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014331844
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Fake news believability : the effects of political beliefs and espoused cultural values
Gupta, Manjul
;
Dennehy, Denis
;
Parra, Carlos M.
; …
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014303184
Saved in:
9
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
10
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
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