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~person:"Eggert, Andreas"
~person:"Petersen, J. Andrew"
~subject:"Customer value"
~subject:"Marketingmanagement"
~subject:"Service-dominant logic"
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Customer value
Marketingmanagement
Service-dominant logic
Kundenwert
23
Beziehungsmarketing
17
Relationship marketing
17
Marketing management
8
Betriebliche Wertschöpfung
6
Value creation
6
B-to-B-Marketing
5
Business-to-business marketing
5
Lieferantenmanagement
5
Supplier relationship management
5
Beschwerdemanagement
2
Complaint management
2
Contribution margin
2
Cost-benefit analysis
2
Customer service
2
Deckungsbeitragsrechnung
2
Deutschland
2
Germany
2
Kosten-Nutzen-Analyse
2
Kundenmanagement
2
Kundenservice
2
Measurement
2
Messung
2
Shareholder Value
2
Shareholder value
2
Theorie
2
Theory
2
Value in use
2
Value proposition
2
Viral marketing
2
Virales Marketing
2
Allocation
1
Allokation
1
Außendienst
1
Business network
1
Co-creative encounters
1
Consumer behaviour
1
Customer acquisition
1
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Undetermined
11
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21
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2
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17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
2
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English
19
German
4
Author
All
Eggert, Andreas
Petersen, J. Andrew
Kumar, V.
37
Madhani, Pankaj M.
16
Skiera, Bernd
15
Kleinaltenkamp, Michael
13
Ko, Eunju
13
Verhoef, Peter C.
13
Bauer, Hans H.
12
Wiesel, Thorsten
12
Fader, Peter
11
Hammerschmidt, Maik
11
Heinonen, Kristina
11
Keränen, Joona
11
Kim, Kyung Hoon
11
Frow, Pennie
10
Gallarza, Martina G.
10
Helm, Sabrina
10
Maas, Peter
10
Matzler, Kurt
10
Rajagopal
10
Gil Saura, Irene
9
Gupta, Sunil
9
Günter, Bernd
9
Saarijärvi, Hannu
9
Bruhn, Manfred
8
Glady, Nicolas
8
Homburg, Christian
8
Krafft, Manfred
8
Mengen, Andreas
8
Neslin, Scott A.
8
Payne, Adrian
8
Venkatesan, Rajkumar
8
Becker, Roman
7
Bieger, Thomas
7
Daschmann, Gregor
7
Grönroos, Christian
7
Hadwich, Karsten
7
Lehmann, Donald R.
7
Rust, Roland T.
7
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing
3
Creating and managing superior customer value
1
Customer engagement marketing
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of Inter-Organizational Relationships
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
23
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1
Understanding and managing
customer
value
propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
2
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
3
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
4
Customer
value
propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
5
The dynamics of
customer
value
propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
6
Managing product returns within the
customer
value
framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
Persistent link: https://www.econbiz.de/10011739845
Saved in:
7
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
8
Kundenwert : Grundlagen - innovative Konzepte - praktische Umsetzungen
Helm, Sabrina
(
ed.
);
Günter, Bernd
(
ed.
); …
-
2017
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011533251
Saved in:
9
The
customer
value
proposition : evolution, development, and application in marketing
Payne, Adrian
;
Frow, Pennie
;
Eggert, Andreas
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 467-489
Persistent link: https://www.econbiz.de/10011737456
Saved in:
10
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
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