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~person:"Erdogan, B. Zafer"
~person:"Pradhan, Debasis"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Celebrity endorsement
6
Celebrity-Werbung
6
Advertising effects
4
Werbewirkung
4
Brand image
3
Markenimage
3
Advertising media
2
Brand management
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Bibliometrics
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Brand
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Brand personality
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Brand purchase intention
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Celebrity
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Celebrity credibility
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Celebrity endorsement effectiveness
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Credibility
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Destination attachment
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Destination management
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Destination marketing
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Destinationsmanagement
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Geschlecht
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Glaubwürdigkeit
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Großbritannien
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India
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Erdogan, B. Zafer
Pradhan, Debasis
Ilicic, Jasmina
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Roy, Subhadip
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Usman, Osly
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Huber, Frank
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Jain, Varsha
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Meyer, Frederik
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Abirami, U.
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Patterson, Anthony
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Prashar, Sanjeev
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Quinn, Lee
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Alpízar R., Francisco
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Journal of marketing communications
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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One step deeper : gender and congruity in celebrity endorsement
Pradhan, Debasis
;
Kapoor, Vikram
;
Moharana, Tapas Ranjan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 774-788
Persistent link: https://www.econbiz.de/10011797976
Saved in:
2
Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
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