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~person:"Esch, Franz-Rudolf"
~person:"Romaniuk, Jenni"
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Search: subject_exact:"Brand image"
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Brand image
55
Markenimage
55
Brand management
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Esch, Franz-Rudolf
Romaniuk, Jenni
Burmann, Christoph
83
Huber, Frank
34
Phau, Ian
34
Keller, Kevin Lane
32
Diamantopoulos, Adamantios
30
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Bang, Nguyen
25
Bauer, Hans H.
24
Sattler, Henrik
24
Gierl, Heribert
23
De Chernatony, Leslie
22
Guzman, Francisco
22
Han, Heesup
22
Schade, Michael
22
Foroudi, Pantea
21
Usman, Osly
21
Fetscherin, Marc
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Sarkar, Abhigyan
18
Christodoulides, George
17
Ekinci, Yuksel
17
King, Ceridwyn
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Bruhn, Manfred
16
Gupta, Suraksha
16
Khan, Imran
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MacInnis, Deborah J.
16
Rahman, Zillur
16
Völckner, Franziska
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
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15
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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3
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3
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Electronic retailing
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European journal of marketing
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Handbook on brand and experience management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog Februar 2004]
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
1
Psychology & marketing
1
SpringerLink / Bücher
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Strategie und Technik des Automobilmarketing
1
The journal of asset management
1
The journal of product & brand management
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Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
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ECONIS (ZBW)
55
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11
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
12
Impact of symbolic product design on brand evaluations
Brunner, Christian Boris
;
Ullrich, Sebastian
;
Jungen, Patrik
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10011548914
Saved in:
13
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
14
Identität : das Rückgrat starker Marken
Esch, Franz-Rudolf
-
2016
Persistent link: https://www.econbiz.de/10011507290
Saved in:
15
Including emerging markets, services and durables, new and luxory brands
Romaniuk, Jenni
;
Sharp, Byron
-
2016
Persistent link: https://www.econbiz.de/10011906294
Saved in:
16
Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
Saved in:
17
The real difference between consumers' perceptions of private labels and national brands
Nenycz-Thiel, Magda
;
Romaniuk, Jenni
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 262-269
Persistent link: https://www.econbiz.de/10010391688
Saved in:
18
Modeling mental market share
Romaniuk, Jenni
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 188-195
Persistent link: https://www.econbiz.de/10009715054
Saved in:
19
Automobile durch Automobildesign markenspezifisch gestalten
Esch, Franz-Rudolf
;
Hanisch, Johannes
- In:
Strategie und Technik des Automobilmarketing
,
(pp. 97-124)
.
2013
Persistent link: https://www.econbiz.de/10010426303
Saved in:
20
Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Schmitt, Bernd
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
Saved in:
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