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~person:"Eser, Zeliha"
~person:"Hino, Hayiel"
~person:"Rahman, Zillur"
~subject:"Markenführung"
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Search: "The international journal of bank marketing : IJBM"
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Markenführung
Consumer behaviour
4
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Bank
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Beziehungsmarketing
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Brand image
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Brand management
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Markenimage
3
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Customer satisfaction
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Eser, Zeliha
Hino, Hayiel
Rahman, Zillur
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The international journal of bank marketing : IJBM
3
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ECONIS (ZBW)
3
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Emotional brand attachment : a factor in customer-bank relationships
Levy, Shalom
;
Hino, Hayiel
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10011486706
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2
Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
3
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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