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~person:"Füller, Johann"
~subject:"Multinationales Unternehmen"
~subject:"Social web"
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Multinationales Unternehmen
Social web
Social Web
29
Innovation
18
Customer integration
11
Innovation management
11
Innovationsmanagement
11
Kundenintegration
11
Consumer behaviour
10
Konsumentenverhalten
10
New product development
7
Produktentwicklung
7
Brand management
6
Creativity
6
Crowdsourcing
6
Kreativität
6
Markenführung
6
Internet marketing
4
Online-Marketing
4
Beziehungsmarketing
3
Brand image
3
Deutschland
3
Germany
3
Markenimage
3
Open Innovation
3
Open innovation
3
Relationship marketing
3
Viral marketing
3
Virales Marketing
3
Virtual reality
3
Virtuelle Realität
3
Brand
2
Competition
2
Dispute settlement
2
Innovation diffusion
2
Innovationsdiffusion
2
Innovationswettbewerb
2
Knowledge
2
Knowledge transfer
2
Konfliktregelung
2
Markenartikel
2
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1
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Article
28
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21
Aufsatz in Zeitschrift
21
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7
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7
Arbeitspapier
1
Case study
1
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1
Graue Literatur
1
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1
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Language
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English
24
German
5
Author
All
Füller, Johann
Dunning, John H.
112
Buckley, Peter J.
80
Rugman, Alan M.
68
Narula, Rajneesh
57
Cantwell, John
48
Lipsey, Robert E.
42
Verbeke, Alain
39
Kolk, Ans
36
Stroebel, Johannes
36
Kuchler, Theresa
35
Blomström, Magnus
31
Ghauri, Pervez N.
31
Hines, James R.
31
Qiu, Liangfei
31
Dwivedi, Yogesh Kumar
30
Pearce, Robert
30
Bailey, Michael
29
Alfaro, Laura
28
Casson, Mark
28
Whinston, Andrew B.
28
Hajli, Nick
26
Laeven, Luc
26
Cuervo-Cazurra, Alvaro
25
Jones, Geoffrey
24
Law, Chun Hung Roberts
24
Sauvant, Karl P.
24
Slaughter, Matthew J.
24
Egger, Peter
23
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Markusen, James R.
22
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Schmid, Stefan
22
Becker, Kip
21
Filieri, Raffaele
21
Pedersen, Torben
21
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Published in...
All
Journal of management information systems : JMIS
4
Creativity and innovation management
3
California management review
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Der Markt : international journal of marketing
1
Discontinuous innovation : learning to manage the unexpected
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business process integration and management : IJBPIM
1
International journal of entrepreneurship and innovation management : IJEIM
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
1
R & D management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Sloan working papers
1
The future of knowledge management
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of strategic information systems : incorporating International Information Systems
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
WEB 2.0 : Hype oder Substanz?
1
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Source
All
ECONIS (ZBW)
29
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29
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1
Cash or non-cash? : Exploring ideators' incentive preferences in crowdsourcing contests
Riedl, Christoph A.
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 487-514
Persistent link: https://www.econbiz.de/10014583064
Saved in:
2
The perfect match! : open innovation platforms : assets for collaborative start-ups
Bereczki, Izabella
;
Füller, Johann
;
Stănculescu, Oana
- In:
International journal of entrepreneurship and …
26
(
2022
)
3/4
,
pp. 133-160
Persistent link: https://www.econbiz.de/10014310816
Saved in:
3
The impact of social media campaigns on the success of new product introductions
Baum, Daniela
;
Spann, Martin
;
Füller, Johann
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
Saved in:
4
Firestorms : modeling conflict diffusion and management strategies in online communities
Hauser, Florian
;
Hautz, Julia
;
Hutter, Katja
;
Füller, …
- In:
The journal of strategic information systems : …
26
(
2017
)
4
,
pp. 285-321
Persistent link: https://www.econbiz.de/10011792968
Saved in:
5
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja
;
Füller, Johann
;
Hautz, Julia
;
Bilgram, …
- In:
Journal of management information systems : JMIS
32
(
2015
)
3
,
pp. 197-228
Persistent link: https://www.econbiz.de/10011435879
Saved in:
6
Reciprocity vs.free-riding in innovation contest communities
Kathan, Wolfgang
;
Hutter, Katja
;
Füller, Johann
; …
- In:
Creativity and innovation management
24
(
2015
)
3
,
pp. 537-549
Persistent link: https://www.econbiz.de/10011454167
Saved in:
7
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
8
User roles and contributions in innovation-contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Saved in:
9
The dark and the bright side of co-creation : triggers of member behavior in online innovation communities
Gebauer, Johannes
;
Füller, Johann
;
Pezzei, Roland
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1516-1527
Persistent link: https://www.econbiz.de/10009757047
Saved in:
10
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
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