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~person:"Fetscherin, Marc"
~person:"Sarkar, Abhigyan"
~subject:"Electronic Commerce"
~subject:"Markenimage"
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Electronic Commerce
Markenimage
Beziehungsmarketing
28
Relationship marketing
28
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
23
Markenführung
23
Brand
19
Markenartikel
19
Brand image
16
Emotion
7
Brand loyalty
6
Dienstleistungsqualität
5
Markentreue
5
Service quality
5
Brand hate
4
Customer satisfaction
4
India
4
Indien
4
Kundenzufriedenheit
4
Brand love
3
Brand relationships
3
Brand retaliation
3
Einzelhandel
3
Retail trade
3
Viral marketing
3
Virales Marketing
3
Beschwerdemanagement
2
Brand relationship
2
Brand relationship quality
2
Complaint management
2
Computerspiel
2
Customer integration
2
Kundenintegration
2
Other customer perception
2
Perception
2
Video game
2
Wahrnehmung
2
brand love
2
brand loyalty
2
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16
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English
16
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Fetscherin, Marc
Sarkar, Abhigyan
Loureiro, Sandra Maria Correia
16
Gil Saura, Irene
14
Japutra, Arnold
13
Piller, Frank T.
13
Han, Heesup
12
Kumar, Vikas
12
Wirtz, Bernd W.
11
Bauer, Hans H.
10
Hollebeek, Linda D.
10
Muther, Andreas
10
Hyun, Sunghyup Sean
9
Khan, Imran
9
King, Ceridwyn
9
Šerić, Maja
9
Guzman, Francisco
8
Thaichon, Park
8
Bang, Nguyen
7
Ekinci, Yuksel
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Leimstoll, Uwe
7
Neslin, Scott A.
7
Rahman, Zillur
7
Roy, Sanjit
7
Schumann, Jan Hendrik
7
Sreejesh, S.
7
Stormer, Henrik
7
Veloutsou, Cleopatra
7
Ahn, Jiseon
6
Augusto, Mário Gomes
6
Bilgihan, Anil
6
Chaffey, Dave
6
Chahal, Hardeep
6
Das, Gopal
6
Hudetz, Kai
6
Hwang, Jinsoo
6
Iglesias, Oriol
6
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The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
The journal of brand management : an international journal
2
European journal of marketing
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of marketing for higher education
1
The journal of consumer marketing
1
The marketing review
1
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ECONIS (ZBW)
16
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
4
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
5
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
6
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
7
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
8
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
9
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
10
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
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