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~person:"Gerstmeier, Eva"
~person:"Kollmann, Tobias"
~person:"Li, Xiaoling"
~subject:"Digitale Plattform"
~subject:"Suchmaschine"
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Search: subject_exact:"Online-Targeting"
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Digitale Plattform
Suchmaschine
Internet marketing
28
Online-Marketing
28
Electronic Commerce
17
E-commerce
14
Online retailing
14
Online-Handel
14
Search engine
8
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7
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7
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5
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Gerstmeier, Eva
Kollmann, Tobias
Li, Xiaoling
Decarolis, Francesco
15
Jerath, Kinshuk
13
Penta, Antonio
12
Skiera, Bernd
12
Ghose, Anindya
10
Jansen, Bernard J.
9
Motta, Massimo
9
Chen, Jianqing
8
Goldmanis, Maris
8
Sayedi, Amin
8
Yang, Sha
8
Pal, Pallavi
7
Shakhgildyan, Ksenia
7
Whinston, Andrew B.
7
Yang, Yanwu
7
Edelman, Benjamin
6
Simonov, Andrey
6
Viswanathan, Siva
6
Wilbur, Kenneth C.
6
Zhu, Yi
6
Abou Nabout, Nadia
5
Bergemann, Dirk
5
Bonatti, Alessandro
5
Cornière, Alexandre de
5
Dinerstein, Michael
5
Einav, Liran
5
Hosanagar, Kartik
5
Jeon, Doh-Shin
5
Kumar, Subodha
5
Lammenett, Erwin
5
Levin, Jonathan
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Li, Beibei
5
Long, Fei
5
Qiu, Liangfei
5
Sapi, Geza
5
Stepanchuk, Tanja
5
Sundaresan, Neel
5
Yao, Song
5
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4
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Information systems research : ISR
1
International journal of services technology and management
1
Journal of marketing research : JMR
1
Journal of retailing
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
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ECONIS (ZBW)
8
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1
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
2
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
3
How should search ads platform balance ads quality and quantity : comparison between business search and community search ads
Li, Xiaoling
;
Yan, Hui
;
Li, Xinjian
- In:
International journal of services technology and management
22
(
2016
)
6
,
pp. 331-347
Persistent link: https://www.econbiz.de/10011665160
Saved in:
4
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
5
E-Commerce : Erfolgsstrategien für das Suchmaschinenmarketing
Skiera, Bernd
;
Stepanchuk, Tanja
;
Gerstmeier, Eva
- In:
Wirtschaft und Berufserziehung : W & B ; Zeitschrift …
60
(
2008
)
11
,
pp. 28-32
Persistent link: https://www.econbiz.de/10003775995
Saved in:
6
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2008
Persistent link: https://www.econbiz.de/10003762167
Saved in:
7
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2007
Persistent link: https://www.econbiz.de/10003566412
Saved in:
8
Optimale Positionierung von Suchwortanzeigen
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
-
2007
Persistent link: https://www.econbiz.de/10003551855
Saved in:
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