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~person:"Ghose, Anindya"
~subject:"Mobile Business"
~subject:"Mobile application"
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Mobile Business
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Ghose, Anindya
Andrews, Michelle
3
Bamoriya, Hemant
3
Chakraborty, Debarun
3
Fang, Zheng
3
Gerpott, Torsten J.
3
Kesharwani, Ankit
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Law, Chun Hung Roberts
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Luo, Xueming
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Ameen, Nisreen
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Dix, Steve
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Dwivedi, Yogesh Kumar
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Enste, Peter
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Foo, Pik-Yin
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Information systems research : ISR
1
Journal of management information systems : JMIS
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
2
Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya
;
Kwon, Hyeokkoo Eric
;
Lee, Dongwon
;
O, …
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
Saved in:
3
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
4
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
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