//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~subject:"Emotion"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Emotion
Consumer behaviour
120
Konsumentenverhalten
120
Brand management
30
Markenführung
30
Luxury goods
25
Luxusgüter
25
Advertising effects
24
Werbewirkung
24
Brand image
22
Fashion
22
Markenimage
22
Mode
22
Brand
19
Markenartikel
19
Advertising
17
Werbung
17
Beziehungsmarketing
15
Relationship marketing
15
Internet marketing
14
Marketing management
14
Marketingmanagement
14
Online-Marketing
14
Theorie
12
Theory
12
Deutschland
11
Germany
11
Customer value
9
Kundenwert
9
Social Web
8
Social web
8
Experiment
6
Preismanagement
6
Pricing strategy
6
South Korea
6
Südkorea
6
Textile distribution
6
Textilhandel
6
Decision theory
5
Einzelhandel
5
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
5
Aufsatz im Buch
1
Book section
1
Language
All
English
4
German
1
Author
All
Gierl, Heribert
Ko, Eunju
Septianto, Felix
27
Han, Heesup
21
Bagozzi, Richard P.
14
Kemp, Elyria
13
Mattila, Anna S.
13
Loureiro, Sandra Maria Correia
12
Phau, Ian
12
Sarkar, Abhigyan
12
Pham, Michel T.
9
Prashar, Sanjeev
9
Prayag, Girish
9
Antonetti, Paolo
8
Hanks, Lydia
8
Jang, Soocheong
8
Junaid, Muhammad
8
Kidwell, Blair
8
Miao, Li
8
Ahn, Jiseon
7
Bui, M̃y
7
Grappi, Silvia
7
Hussain, Khalid
7
Ribeiro, Manuel Alector
7
Sar, Sela
7
Wen, Taylor Jing
7
Woosnam, Kyle Maurice
7
Chua, Bee-Lia
6
Duhachek, Adam
6
Garg, Nitika
6
Herter, Márcia Maurer
6
Hyun, Sunghyup Sean
6
Ladhari, Riadh
6
Morales, Andrea C.
6
Pinto, Diego Costa
6
Sarkar, Juhi Gahlot
6
Sivakumaran, Bharadhwaj
6
Woosnam, Kyle M.
6
Ali, Faizan
5
Amin, Muslim
5
Babin, Barry J.
5
Barnes, Donald C.
5
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
4
International journal of marketing : IJM ; formerly Der Markt
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
3
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
4
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
Saved in:
5
Ist der Einfluss von Perceptual Fluency-Manipulationen auf Einstellungen zu Produkten immer positiv? : die moderierende Rolle der Produktvalenz
Gierl, Heribert
;
Schweidler, Janine
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
1
,
pp. 19-38
Persistent link: https://www.econbiz.de/10003954041
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->