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~person:"Gil Saura, Irene"
~person:"Wangenheim, Florian von"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Working Paper"
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| 6 applied filters
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Subject
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Beziehungsmarketing
Relationship marketing
54
Consumer behaviour
35
Konsumentenverhalten
35
Customer satisfaction
27
Kundenzufriedenheit
27
Einzelhandel
21
Retail trade
21
Dienstleistungsqualität
20
Service quality
20
Lieferantenmanagement
17
Supplier relationship management
17
Brand image
16
Markenimage
16
Spain
14
Spanien
14
Brand management
11
Markenführung
11
Customer value
9
Deutschland
9
Germany
9
Hotel industry
9
Hotellerie
9
Kundenwert
9
Betriebliche Wertschöpfung
8
Information technology
8
Informationstechnik
8
Value creation
8
B-to-B-Marketing
7
Business-to-business marketing
7
Brand equity
6
Confidence
6
Innovation
6
Marketing management
6
Marketingmanagement
6
Satisfaction
6
Theorie
6
Theory
6
Vertrauen
6
Viral marketing
5
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Undetermined
22
Free
6
Type of publication
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Article
47
Book / Working Paper
7
Type of publication (narrower categories)
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Article in journal
Mehrbändiges Werk
Working Paper
Aufsatz in Zeitschrift
47
Arbeitspapier
7
Aufsatz im Buch
5
Book section
5
Graue Literatur
5
Non-commercial literature
5
Hochschulschrift
2
Thesis
2
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Language
All
English
51
German
3
Author
All
Gil Saura, Irene
Wangenheim, Florian von
Han, Heesup
53
Kumar, V.
51
Homburg, Christian
45
Hollebeek, Linda D.
43
Verhoef, Peter C.
39
Mattila, Anna S.
37
Svensson, Göran
32
Van den Poel, Dirk
32
Prentice, Catherine
31
Smith, Alan D.
31
Palmatier, Robert W.
30
Bruhn, Manfred
28
Loureiro, Sandra Maria Correia
28
Herrmann, Andreas
27
Grewal, Dhruv
25
Agnihotri, Raj
24
Huber, Frank
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Bauer, Hans H.
23
Klaus, Philipp
23
Neslin, Scott A.
23
Thaichon, Park
23
Vrontis, Demetris
23
Rather, Raouf Ahmad
22
Wieseke, Jan
22
Evanschitzky, Heiner
21
Quach, Sara
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Heinonen, Kristina
20
Kumar, Vikas
20
Sesé, F. Javier
20
So, Kevin Kam Fung
20
Karjaluoto, Heikki
19
Khan, Imran
19
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Published in...
All
Working paper / International University in Germany, School of Business Administration
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of service research : JSR
4
The journal of brand management : an international journal
3
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of retailing and consumer services
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
Marketing : ZFP ; journal of research and management
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
European retail research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
MSI reports : working paper series
1
Management information systems : mis quarterly
1
Schmalenbach business review : sbr
1
Service business
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism review : the official journal of the AIEST
1
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Source
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ECONIS (ZBW)
54
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1
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10
of
54
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
3
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
4
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
5
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
6
Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011654602
Saved in:
7
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
8
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
9
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
10
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
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