//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Godefroid, Peter"
~person:"Henneberg, Stephan"
~person:"Jacob, Frank"
~person:"Werani, Thomas"
~subject:"Beziehungsmarketing"
~subject:"Business-to-Business-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Business-to-Business-Marketing
B-to-B-Marketing
38
Business-to-business marketing
38
Lieferantenmanagement
18
Supplier relationship management
18
Business network
11
Unternehmensnetzwerk
11
Investitionsgütermarketing
8
Deutschland
7
Germany
7
Marketingmanagement
7
Relationship marketing
7
Beschaffung
6
Marketing management
6
Procurement
6
Bundling strategy
5
Kundenorientierung
5
Leistungsbündel
5
Theorie
5
Theory
5
Betriebliche Wertschöpfung
4
Marketing
4
Value creation
4
Aufsatzsammlung
3
Customer integration
3
Dienstleistungsmanagement
3
Direktmarketing
3
Firm performance
3
Großbritannien
3
Kundenintegration
3
Marketing theory
3
Marketingtheorie
3
Service management
3
USA
3
United Kingdom
3
United States
3
Unternehmenserfolg
3
00.09.1995
2
Business model
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Book / Working Paper
19
Article
2
Type of publication (narrower categories)
All
Aufsatzsammlung
3
Lehrbuch
3
Textbook
3
Article in journal
2
Aufsatz in Zeitschrift
2
Konferenzschrift
2
Arbeitspapier
1
Collection of articles of several authors
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Fallstudiensammlung
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Sammelwerk
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
German
15
English
4
Undetermined
2
Author
All
Godefroid, Peter
Henneberg, Stephan
Jacob, Frank
Werani, Thomas
Kleinaltenkamp, Michael
22
Svensson, Göran
13
Pförtsch, Waldemar A.
11
Homburg, Christian
9
Brennan, Ross
8
Kowalkowski, Christian
8
Lippold, Dirk
8
Schmitz, Christian
7
Terho, Harri
7
Baumgarth, Carsten
6
Canning, Louise
6
Geile, Andrea
6
Goldmann, Andreas
6
Ivens, Björn Sven
6
Keränen, Joona
6
La Rocca, Antonella
6
Naudé, Peter
6
Saab, Samy
6
Schwepker, Charles H. <Jr.>
6
Sieck, Hartmut
6
Wille-Baumkauff, Benjamin
6
Andersen, Poul Houman
5
Casidy, Riza
5
Geiger, Ingmar
5
Good, Megan C.
5
Grewal, Rajdeep
5
Hiemeyer, Wolf-Dieter
5
Høgevold, Nils M.
5
Itani, Omar S.
5
Krafft, Manfred
5
Kreutzer, Ralf T.
5
Kumar, V.
5
McDowell, Raymond
5
Plinke, Wulff
5
Rentzsch, Hans-Peter
5
Ulaga, Wolfgang
5
Zupancic, Dirk
5
more ...
less ...
Published in...
All
Modernes Marketing für Studium und Praxis
4
ESCP-EAP working paper
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Kohlhammer Edition Marketing
1
Lehrbuch
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Neue betriebswirtschaftliche Forschung : nbf
1
Springer eBook Collection / Business and Economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
USB Cologne (EcoSocSci)
8
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
2
Business-to-Business-Marketing
Pförtsch, Waldemar A.
;
Godefroid, Peter
-
2016
-
5., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011836539
Saved in:
3
Business-to-Business-Marketing
Pförtsch, Waldemar A.
;
Godefroid, Peter
-
2013
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10009740485
Saved in:
4
Business-to-Business-Marketing : ein wertbasierter Ansatz
Werani, Thomas
-
2012
Persistent link: https://www.econbiz.de/10009695029
Saved in:
5
Business-to-Business-Marketing : ein wertbasierter Ansatz
Werani, Thomas
-
2012
Persistent link: https://www.econbiz.de/10009566666
Saved in:
6
The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria
;
Naudé, Peter
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10008907890
Saved in:
7
Customer confusion in service to business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10004257915
Saved in:
8
Business-to-Business-Marketing
Godefroid, Peter
;
Pförtsch, Waldemar A.
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004947962
Saved in:
9
Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10013433065
Saved in:
10
Business-to-Business-Marketing
Godefroid, Peter
;
Pförtsch, Waldemar A.
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003719592
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->