//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Green, Kesten C."
~subject:"Internet marketing"
~subject:"Theory"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "European journal of marketing : EJM"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Theory
Werbung
Advertising
2
Forecasting model
2
Prognoseverfahren
2
Advertising effectiveness
1
Advertising effects
1
Combing forecasts
1
Combining forecasts
1
Copy testing
1
Creativity
1
Expertise
1
Forecast
1
Index
1
Index method
1
Index number
1
Intentions
1
Judgmental forecasting
1
Kreativität
1
Profitability
1
Prognose
1
Variable weighing
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Green, Kesten C.
Romaniuk, Jenni
4
Dahlén, Micael
3
Jayawardhena, Chanaka
3
Armstrong, Jon Scott
2
Canniford, Robin
2
Cauberghe, Veroline
2
Du, Rui
2
Dwivedi, Yogesh Kumar
2
East, Robert
2
Graefe, Andreas
2
Hartnett, Nicole
2
Kaushik, Geetanjali
2
Kerr, Gayle
2
Lomax, Wendy
2
Nenonen, Suvi
2
Rana, Nripendra P.
2
Rossiter, John R.
2
Schroeder, Jonathan E.
2
Simintiras, Antonis C.
2
Spotts, Harlan E.
2
Storbacka, Kaj
2
Uncles, Mark D.
2
Weinberger, Marc G.
2
Abrantes, José Luís
1
Adhikari, Atanu
1
Ahn, Jae-Hyeon
1
Ahrens, Jan
1
Akamavi, Raphae͏̈l K.
1
Alevizou, Panayiota J.
1
Allen, Douglas E.
1
Amar, Moty
1
Amatulli, Cesare
1
Andersen, Otto
1
Argyriou, Evmorfia
1
Aspara, Jaakko
1
Astous, Alain d'
1
Baudot, Barbara
1
Baxter, Stacey
1
Becirovic, Ilda
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Predictive validity of evidence-based persuasion principles : an application of the index method
Armstrong, Jon Scott
;
Du, Rui
;
Green, Kesten C.
; …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10011453358
Saved in:
2
Persuasion Principles Index : ready for pretesting advertisements
Green, Kesten C.
;
Armstrong, Jon Scott
;
Du, Rui
; …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 317-326
Persistent link: https://www.econbiz.de/10011453396
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->