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~person:"Guerzoni, Marco"
~person:"Schewe, Gerhard"
~person:"Schmid, Stefan"
~subject:"Markenführung"
~type_genre:"Arbeitspapier"
~type_genre:"Non-commercial literature"
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Search: subject:"Sportartikelbranche"
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Markenführung
Sportartikelbranche
3
Sporting goods industry
3
Deutschland
2
Germany
2
Reebok International Ltd. <Stoughton, Mass.>
2
Takeover
2
adidas-Salomon AG
2
Übernahme
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1992-2007
1
Akquisition
1
Brand management
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Europa
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Europe
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Footwear
1
Integration
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International market entry
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Internationaler Markteintritt
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Markenartikel
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Marktbearbeitung
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Multinationales Unternehmen
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Organisationsstruktur
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Post-Merger-Integration
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Post-merger integration
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Preismanagement
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Pricing strategy
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Product differentiation
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Product quality
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Produktdifferenzierung
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Produktqualität
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Schuhe
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Sportartikelindustrie
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Transnational corporation
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USA
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United States
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Guerzoni, Marco
Schewe, Gerhard
Schmid, Stefan
Gaßmann, Barbara
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Hennigs, Nadine
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Kotulla, Thomas
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Stölben, Leonie K.
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Wiedmann, Klaus-Peter
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Grenzüberschreitende Akquisitionen und zentrale Konsequenzen für die internationale Marktbearbeitung : der Fall Adidas/Reebok
Schmid, Stefan
;
Kotulla, Thomas
-
2007
Persistent link: https://www.econbiz.de/10013433062
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