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~person:"Guido, Gianluigi"
~person:"Han, Heesup"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Kreuzfahrt"
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Advertising
Brand management
Kreuzfahrt
Luxury goods
21
Luxusgüter
21
Consumer behaviour
15
Konsumentenverhalten
15
Dienstleistungsqualität
5
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5
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4
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luxury cruise
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Guido, Gianluigi
Han, Heesup
Phau, Ian
23
Ko, Eunju
16
Seo, Yuri
13
Septianto, Felix
13
Kapferer, Jean-Noël
12
Atwal, Glyn
10
Shimul, Anwar Sadat
10
Uggla, Henrik
9
Wiedmann, Klaus-Peter
9
Hyun, Sunghyup Sean
8
Valette-Florence, Pierre
8
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7
Nagasawa, Shin'ya
7
Shukla, Paurav
7
Dion, Delphine
6
Geerts, Angy
6
Park, Jungkun
6
Powell, Shaun M.
6
Sung, Billy
6
Thaichon, Park
6
Bryson, Douglas
5
Cheah, Isaac
5
Choi, Tsan-Ming
5
Heine, Klaus
5
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5
Joy, Annamma
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4
Batat, Wided
4
Chevalier, Michel
4
Choi, Yung Kyun
4
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European journal of marketing : EJM
1
Global marketing strategies for the promotion of luxury goods
1
International journal of hospitality management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
6
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1
Role of motivations for luxury cruise traveling, satisfaction, and involvement in building traveler loyalty
Han, Heesup
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
70
(
2018
),
pp. 75-84
Persistent link: https://www.econbiz.de/10011825969
Saved in:
2
A study on the application of the experience economy to luxury cruise passengers
Hwang, Jinsoo
;
Han, Heesup
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
4
,
pp. 478-491
Persistent link: https://www.econbiz.de/10011976131
Saved in:
3
Luxury advertising and recognizable artworks : new insights on the "art infusion" effect
Peluso, Alessandro M.
;
Pino, Giovanni
;
Amatulli, Cesare
; …
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2192-2206
Persistent link: https://www.econbiz.de/10011773878
Saved in:
4
The relationship between fast fashion and luxury brands : an exploratory study in the UK market
Amatulli, Cesare
;
Mileti, Antonio
;
Speciale, Vincenzo
; …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 244-265)
.
2016
Persistent link: https://www.econbiz.de/10011484700
Saved in:
5
Luxury cruise travelers : other customer perceptions
Hyun, Sunghyup Sean
;
Han, Heesup
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10010474693
Saved in:
6
Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Tourism management : research, policies, practice
40
(
2014
),
pp. 244-259
Persistent link: https://www.econbiz.de/10010227012
Saved in:
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