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~person:"Guzman, Francisco"
~person:"Ko, Eunju"
~subject:"Customer equity"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Search: subject:"Brand Management"
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Customer equity
Konsumentenverhalten
Marketingmanagement
Brand management
55
Markenführung
54
Consumer behaviour
43
Brand image
29
Markenimage
29
Brand
25
Markenartikel
24
Beziehungsmarketing
18
Luxury goods
18
Luxusgüter
18
Relationship marketing
18
Internet marketing
14
Online-Marketing
14
Fashion
13
Mode
12
Social Web
9
Social web
9
Advertising effects
8
Marketing management
8
Werbewirkung
8
Advertising
7
Brand equity
7
Werbung
7
Customer value
6
Kundenwert
6
Customer integration
5
Kundenintegration
5
Luxury brand
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer satisfaction
4
Kundenzufriedenheit
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand love
3
Brand loyalty
3
Branding
3
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Undetermined
38
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Article
41
Book / Working Paper
4
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Article in journal
43
Aufsatz in Zeitschrift
43
Aufsatzsammlung
1
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
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Language
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English
45
Author
All
Guzman, Francisco
Ko, Eunju
Keller, Kevin Lane
33
Loureiro, Sandra Maria Correia
32
Melewar, T. C.
32
Phau, Ian
32
Bang, Nguyen
23
Han, Heesup
23
Sarkar, Abhigyan
23
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
MacInnis, Deborah J.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Baumgarth, Carsten
17
Wiedmann, Klaus-Peter
17
Burmann, Christoph
16
Dawes, John
16
Gázquez-Abad, Juan Carlos
15
Khan, Imran
15
Kunkel, Thilo
15
Martínez-López, Francisco J.
15
Park, C. Whan
15
Pelsmacker, Patrick de
15
Romaniuk, Jenni
15
Valette-Florence, Pierre
15
Dens, Nathalie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Paul, Justin
14
Septianto, Felix
14
Vrontis, Demetris
14
Casidy, Riza
13
Christodoulides, George
13
Foroudi, Pantea
13
He, Jiaxun
13
Huber, Frank
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
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Published in...
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Journal of business research : JBR
14
The journal of product & brand management
9
International journal of advertising : the review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
The journal of consumer marketing
2
European journal of marketing : EJM
1
European management journal
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
45
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1
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
2
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
5
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
6
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
7
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
8
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
9
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
10
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
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