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~person:"Haase, Michaela"
~person:"Hughes, Tim"
~subject:"Marketingtheorie"
~subject:"Supplier relationship management"
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Search: subject_exact:"Service-Dominant Logic"
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Marketingtheorie
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Service-dominant logic
10
Service-Dominant Logic
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Customer integration
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6
Betriebliche Wertschöpfung
5
Marketing theory
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5
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3
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service-dominant logic
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Co-creation of value
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Haase, Michaela
Hughes, Tim
Vargo, Stephen L.
25
Lusch, Robert F.
19
Akaka, Melissa Archpru
7
Grönroos, Christian
5
Gummerus, Johanna
4
Brodie, Roderick J.
3
Busser, James A.
3
Edvardsson, Bo
3
Frow, Pennie
3
Jaakkola, Elina
3
Löbler, Helge
3
Payne, Adrian
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Skålén, Per
3
Wieland, Heiko
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Andreu, Luisa
2
Ballantyne, David
2
Barrutia, José M.
2
Bradshaw, Alan
2
Brown, Stephen
2
Chathoth, Prakash K.
2
Dahl, Andrew J.
2
Dai, Hua
2
Eggert, Andreas
2
Ehrenthal, Joachim
2
Fehrer, Julia
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Harrington, Robert J.
2
Hartmann, Evi
2
Herb, Stefan
2
Hilton, Toni
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Hodgkinson, Ian R.
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Die Betriebswirtschaft : DBW
1
Journal of business-to-business marketing
1
Journal of marketing management : MM
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
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ECONIS (ZBW)
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Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim
;
Vafeas, Mario
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
Saved in:
2
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
3
S-D logic as an example of non-cumulative scientific progress in the marketing discipline
Haase, Michaela
;
Kleinaltenkamp, Michael
- In:
Die Betriebswirtschaft : DBW
73
(
2013
)
2
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009727067
Saved in:
4
Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni
;
Hughes, Tim
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 861-881
Persistent link: https://www.econbiz.de/10009790970
Saved in:
5
Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
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