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~person:"Hallikas, Jukka"
~person:"Madhani, Pankaj M."
~person:"Petersen, J. Andrew"
~person:"Sesé, F. Javier"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer lifetime value"
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Customer value
24
Kundenwert
24
Beziehungsmarketing
19
Relationship marketing
19
Betriebliche Wertschöpfung
7
Value creation
7
Consumer behaviour
6
Konsumentenverhalten
6
Customer satisfaction
5
Dienstleistungsqualität
5
Kundenzufriedenheit
5
Service quality
5
Lieferkette
4
Marketing management
4
Marketingmanagement
4
Supply chain
4
CLV
3
Competitive advantage
3
Customer profitability
3
Wettbewerbsvorteil
3
customer lifetime value
3
Corporate culture
2
Financial services
2
Finanzdienstleistung
2
Measurement
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Messung
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Performance-Messung
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Rentabilität
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Resource-based view
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2
Viral marketing
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Virales Marketing
2
customer profitability
2
financial services
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7Cs
1
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1
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Aufsatz in Zeitschrift
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24
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English
23
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Hallikas, Jukka
Madhani, Pankaj M.
Petersen, J. Andrew
Sesé, F. Javier
Kumar, V.
26
Ko, Eunju
13
Eggert, Andreas
11
Kim, Kyung Hoon
11
Keränen, Joona
10
Kleinaltenkamp, Michael
10
Verhoef, Peter C.
10
Frow, Pennie
9
Gallarza, Martina G.
9
Skiera, Bernd
9
Gil Saura, Irene
8
Venkatesan, Rajkumar
8
Wiesel, Thorsten
8
Heinonen, Kristina
7
Payne, Adrian
7
Saarijärvi, Hannu
7
Bradlow, Eric T.
6
Edvardsson, Bo
6
McColl-Kennedy, Janet R.
6
Neslin, Scott A.
6
Rajagopal
6
Ulaga, Wolfgang
6
Ahn, Jiseon
5
Albadvi, Amir
5
Bolton, Ruth N.
5
Fader, Peter
5
Grönroos, Christian
5
Haenlein, Michael
5
Hollebeek, Linda D.
5
Kim, Sang Jin
5
Le Nguyen Hau
5
Leone, Robert P.
5
Libai, Barak
5
Ngo, Liem Viet
5
O'Cass, Aron
5
Pynnönen, Mikko
5
Ritala, Paavo
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International journal of electronic customer relationship management : IJECRM
3
Journal of marketing
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business and globalisation : IJBG
1
International journal of business excellence
1
International journal of electronic business
1
International journal of innovation management
1
International journal of logistics systems and management
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business strategy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service research
1
Journal of service research : JSR
1
The IUP journal of business strategy : IJBS
1
The IUP journal of management research : IJMR
1
The service industries journal
1
Universia business review : UBR
1
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ECONIS (ZBW)
24
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1
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10
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24
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date (oldest first)
1
Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
2
Supply chain management and marketing integration : enhancing
customer
lifetime
value
Madhani, Pankaj M.
- In:
International journal of logistics systems and management
25
(
2016
)
4
,
pp. 441-473
Persistent link: https://www.econbiz.de/10011666242
Saved in:
3
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
4
Enhancing
customer
lifetime
value
in fast fashion retailing with RFID initiatives
Madhani, Pankaj M.
- In:
International journal of business and globalisation : IJBG
15
(
2015
)
2
,
pp. 205-237
Persistent link: https://www.econbiz.de/10011574658
Saved in:
5
Enhancing customer value creation with market culture : developing 7Cs framework
Madhani, Pankaj M.
- In:
The IUP journal of management research : IJMR
17
(
2018
)
3
,
pp. 46-63
Persistent link: https://www.econbiz.de/10011980556
Saved in:
6
Lean Six Sigma deployment in BFSI sector : synthesising and developing customer value creation models
Madhani, Pankaj M.
- In:
International journal of electronic customer …
11
(
2017/2018
)
3
,
pp. 272-314
Persistent link: https://www.econbiz.de/10011966943
Saved in:
7
Building a customer-focused culture in organisations : developing 7Cs model
Madhani, Pankaj M.
- In:
International journal of business excellence
16
(
2018
)
2
,
pp. 199-232
Persistent link: https://www.econbiz.de/10011966955
Saved in:
8
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
9
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
10
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
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