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~person:"Helm, Roland"
~source:"econis"
~type_genre:"Fallstudie"
~type_genre:"Handbuch"
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Identifying unacceptable attribute levels in preference measurement : assessing the methodological differences between and relative performance of common methods
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
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Präferenzmessung : methodengestützte Entwicklung zielgruppenspezifischer Produktinnovationen
Helm, Roland
;
Steiner, Michael
-
2008
Persistent link: https://www.econbiz.de/10003476502
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