Hinson, Robert (ed.); Adeola, Ogechi (ed.); … - 2021 - 1st ed. 2021.
Its Implementation in Green Marketing Firms in China, Dr. Helen Song-Turner Dr. Damian Morgan, Federation University … successful implementation, is an invaluable companion to today’s marketers. Policymakers, business owners, managers, and HR … management practices play in marketing. Providing a unique perspective on the successful implementation of green marketing, this …