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~person:"Hinterhuber, Andreas"
~person:"Kleinaltenkamp, Michael"
~type_genre:"Sammelwerk"
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Search: subject_exact:"B2B-Marketing"
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B-to-B-Marketing
17
Business-to-business marketing
17
Investitionsgütermarketing
12
Lieferantenmanagement
9
Supplier relationship management
9
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9
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6
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12
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Hinterhuber, Andreas
Kleinaltenkamp, Michael
Plinke, Wulff
6
Ellis, Nick
5
Pressey, Andrew
5
Tadajewski, Mark
5
Backhaus, Klaus
4
Geiger, Ingmar
3
Jacob, Frank
3
Pepels, Werner
3
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2
Baaken, Thomas
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Baumgarth, Carsten
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Fließ, Sabine
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Hofmaier, Richard
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Lilien, Gary L.
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Meffert, Heribert
2
Ndubisi, Nelson Oly
2
Sheth, Jagdish N.
2
Weiber, Rolf
2
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1
Adhikari, Atanu
1
Aldas-Manzano, Joaquin
1
Ammann, Paul
1
Axelsson, Björn
1
Bengtsson, Maria
1
Beverland, Michael B.
1
Birker, Klaus
1
Bozyazi, Esin
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Brashear-Alejandro, Thomas
1
Bruhn, Manfred
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
18
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1
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
2
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
3
Business project management and marketing : mastering business markets
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014011226
Saved in:
4
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
5
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
6
Fundamentals of business-to-business marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010507925
Saved in:
7
Business relationship management and marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010419775
Saved in:
8
Auftrags- und Projektmanagement : Mastering Business Markets
Kleinaltenkamp, Michael
(
contributor
)
-
2013
-
2., vollst. überarb. Aufl. 2013
Persistent link: https://www.econbiz.de/10009743556
Saved in:
9
Geschäftsbeziehungsmanagement : Konzepte, Methoden, Instrumente
Kleinaltenkamp, Michael
(
ed.
)
-
2011
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009309869
Saved in:
10
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
1
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