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~person:"Homburg, Christian"
~person:"Keller, Kevin Lane"
~person:"Shapiro, Stanley J."
~subject:"History of economic thought"
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Journal of historical research in marketing
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Marketing theory
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Forgotten classics : Marketing in the American Economy by Vaile, Grether and Cox (1952)
Shapiro, Stanley J.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 440-448
Persistent link: https://www.econbiz.de/10010414728
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Marketing thought and the further development of marketing theory
Shapiro, Stanley J.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 479-481
Persistent link: https://www.econbiz.de/10009419183
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