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~person:"Hou, Yingjian"
~subject:"Content management"
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Hou, Yingjian
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Journal of advertising : official publication of the American Academy of Advertising
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An investigation of brand-related
user-generated
content
on Twitter
Liu, Xia
;
Burns, Alvin C.
;
Hou, Yingjian
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 236-247
Persistent link: https://www.econbiz.de/10011705754
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