//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ilicic, Jasmina"
~person:"Mizera, Sue"
~person:"Parlasca, Susanne"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpool"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing cooperation
9
Marketingkooperation
9
Brand management
3
Fundraising
3
Markenführung
3
Celebrity endorsement
2
Celebrity-Werbung
2
Consumer behaviour
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Credibility
2
Deutschland
2
Fernsehprogramm
2
Football
2
Fußball
2
Germany
2
Glaubwürdigkeit
2
Konsumentenverhalten
2
Nachhaltige Entwicklung
2
Nonprofit organization
2
Nonprofit-Organisation
2
Professional sports
2
Profisport
2
Sustainable development
2
Television programme
2
Welt
2
World
2
Advertising
1
Advertising effects
1
Antitrust law
1
Authenticity
1
Cartel
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity responsibility
1
Charitable organization
1
Charity
1
Co-branding
1
Cognition
1
Commercial television
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
2
Book section
2
Interview
2
Language
All
English
8
German
1
Author
All
Ilicic, Jasmina
Mizera, Sue
Parlasca, Susanne
Peitz, Martin
15
Hakenes, Hendrik
7
Kruse, Jörn
7
Quitzau, Jörn
6
Garella, Paolo G.
5
Schellhaaß, Horst-Manfred
5
Bormann, Patrick
4
Enderle, Gregor
4
Hausladen, Helmut
4
Huber, Frank
4
Olbrich, Rainer
4
Aust, Gerhard
3
Besch, Michael
3
Buscher, Udo
3
Choi, Jay Pil
3
Franck, Egon
3
Tennbakk, Berit
3
Ahlert, Dieter
2
Anders, Sven
2
Antz, Christian
2
Baxter, Stacey M.
2
Bernard, Tanguy
2
Boenigk, Michael
2
Bär, Sören
2
Büttgen, Marion
2
Dreyer, Axel
2
Esch, Franz-Rudolf
2
Forgács, Csaba
2
Geib, Malte
2
Hack, Annette
2
Herrmann, Roland
2
Hoff, Klaus
2
Holsing, Christian
2
Janssen, David
2
Jene, Susanne
2
Jochims, Heike
2
Kliebisch, Christoph
2
Kotschi, Bernd
2
more ...
less ...
Published in...
All
The journal of brand management : an international journal
5
International journal of nonprofit & voluntary sector marketing
1
Journal of business research : JBR
1
Sportökonomie
1
Zur Ökonomik der Rechte bei Sportveranstaltungen
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
3
Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina
;
Baxter, Stacey
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
3
,
pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
Saved in:
4
Celebrity co-branding partners as irrelevant brand information in advertisements
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 941-947
Persistent link: https://www.econbiz.de/10009756852
Saved in:
5
One Planet Leaders, an interview with WWF International and IMD
Moeller, Carolina
;
Yaziji, Michael
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 196-204
Persistent link: https://www.econbiz.de/10009703671
Saved in:
6
Philanthropy, charity and CSR at Kimberly-Clark : an interview with Jenny Lewis and Alyson Gomez
Lewis, Jenny
;
Gomez, Alyson
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 179-185
Persistent link: https://www.econbiz.de/10009703723
Saved in:
7
If organizations are from Venus and businesses are from Mars, can branding be the bridge? : a seven-step guide to stellar partnerships
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10009703724
Saved in:
8
Zentralvermarktung und staatliche Regulierung aus Wettbewerbssicht
Parlasca, Susanne
- In:
Zur Ökonomik der Rechte bei Sportveranstaltungen
,
(pp. 31-48)
.
2006
Persistent link: https://www.econbiz.de/10014557061
Saved in:
9
When the whole is less than the sum of the parts : the negative effects of central marketing of football television rights on fans, media concentration and small clubs
Parlasca, Susanne
;
Szymanski, Stefan
- In:
Sportökonomie
,
(pp. 83-103)
.
2002
Persistent link: https://www.econbiz.de/10001708642
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->