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~person:"Jati, Handaru"
~person:"Liberali, Guilherme"
~subject:"Dynamic programming"
~subject:"Fuzzy sets"
~subject:"Online-Marketing"
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Dynamic programming
Fuzzy sets
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11
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Jati, Handaru
Liberali, Guilherme
Hauser, John R.
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Urban, Glen L.
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Rita, Paulo
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5
Law, Chun Hung Roberts
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Schwarz, Torsten
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Barrio-García, Salvador del
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Bilgihan, Anil
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
From Little's law to marketing science : essays in honor of John D.C. Little
1
International journal of business information systems : IJBIS
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 211-251)
.
2016
Persistent link: https://www.econbiz.de/10011436077
Saved in:
2
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
3
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
4
A comparison of Asian e-government websites quality : using a non-parametric test
Dominic, P. D. D.
;
Jati, Handaru
;
Sellappan, P.
;
Goh Kim Nee
- In:
International journal of business information systems : …
7
(
2011
)
2
,
pp. 220-246
Persistent link: https://www.econbiz.de/10008907819
Saved in:
5
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
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6
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
7
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
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8
Discussion of the article "Website morphing"
Gelman, Andrew
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 226
Persistent link: https://www.econbiz.de/10003843224
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9
Response to comments on "Website morphing"
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 227-228
Persistent link: https://www.econbiz.de/10003843230
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