//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Keller, Kevin Lane"
~subject:"Brand extensions"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand extensions
Konsumentenverhalten
Brand management
23
Markenführung
23
Brand
14
Brand image
14
Markenartikel
14
Markenimage
14
Consumer behaviour
10
Branding
3
Brands
3
Advertising
2
Beziehungsmarketing
2
Brand architecture
2
Brand equity
2
Brand extension
2
Brand strategy
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Markenarchitektur
2
Markentransfer
2
Relationship marketing
2
Werbung
2
Accounting valuation
1
Advertising effects
1
Attitudes
1
Balance sheet
1
Bilanz
1
Bilanzielle Bewertung
1
Brand alliances
1
Brand boundaries
1
Brand concept
1
Brand concept fluency
1
Brand heritage
1
Brand narrative
1
Brand portfolio
1
Brand positioning
1
Brand purpose
1
Brand research history
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
10
Aufsatz im Buch
7
Book section
7
Reprint
6
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
10
Author
All
Keller, Kevin Lane
Loureiro, Sandra Maria Correia
30
Phau, Ian
26
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Melewar, T. C.
21
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Hollebeek, Linda D.
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
17
Veloutsou, Cleopatra
17
Khan, Imran
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Ahn, Jiseon
12
Casidy, Riza
12
Park, Jungkun
12
Paul, Justin
12
Rahman, Zillur
12
Romaniuk, Jenni
12
Septianto, Felix
12
Sreejesh, S.
12
Vrontis, Demetris
12
Bagozzi, Richard P.
11
Dwivedi, Abhishek
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Rather, Raouf Ahmad
11
Sung, Yongjun
11
Swoboda, Bernhard
11
Augusto, Mário Gomes
10
Christodoulides, George
10
Gilal, Faheem Gul
10
Heere, Bob
10
more ...
less ...
Published in...
All
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
2
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
3
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
4
Reflections on customer-based brand equity : perspectives, progress, and priorities
Keller, Kevin Lane
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
Saved in:
5
The multiple roles of fit between brand alliance partners in alliance attitude formation
Meling Samuelsen, Bendik
;
Erling Olsen, Lars
;
Keller, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10011399145
Saved in:
6
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
7
Consumer brand relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
8
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
9
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
10
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 29-56
Persistent link: https://www.econbiz.de/10003813588
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->