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~person:"Kleinaltenkamp, Michael"
~person:"Kumar, V."
~type_genre:"Collection of articles of several authors"
~type_genre:"Einführung"
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Beziehungsmarketing
6
Relationship marketing
6
B-to-B-Marketing
4
Business-to-business marketing
4
Kundenmanagement
4
Lieferantenmanagement
3
Supplier relationship management
3
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2
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2
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00.09.1995
1
Betriebliche Wertschöpfung
1
Brand image
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Bundling strategy
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Consumer behaviour
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Deutschland
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Dienstleistungsmanagement
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Einzelhandel
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Germany
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Leistungsbündel
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German
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Kleinaltenkamp, Michael
Kumar, V.
Bruhn, Manfred
17
Homburg, Christian
16
Hinterhuber, Hans H.
8
Schwarz, Torsten
8
Hippner, Hajo
7
Helmke, Stefan
6
Herrmann, Andreas
6
Wilde, Klaus D.
6
Stauss, Bernd
5
Ahlert, Dieter
4
Albers, Sönke
4
Günter, Bernd
4
Helm, Sabrina
4
Hollebeek, Linda D.
4
Keuper, Frank
4
Krafft, Manfred
4
Pepels, Werner
4
Wiedmann, Klaus-Peter
4
Armstrong, Gary
3
Braun, Gabriele
3
Conduit, Jodie
3
Dangelmaier, Wilhelm
3
Görgmaier, Dietmar
3
Hadwich, Karsten
3
Khosrowpour, Mehdi
3
Kotler, Philip
3
Künzel, Hansjörg
3
Lusch, Robert F.
3
Meffert, Heribert
3
Owolabi, Olamade O.
3
Palmatier, Robert W.
3
Tomczak, Torsten
3
Tsiakis, Theodosios
3
Uebel, Matthias
3
Vargo, Stephen L.
3
Abu-Shamaa, Rasha
2
Adolph, Thomas
2
Aksoy, Lerzan
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Legends in marketing
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ECONIS (ZBW)
7
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Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
Saved in:
2
Statistical methods in
customer
relationship
management
Kumar, V.
;
Petersen, J. Andrew
-
2012
Persistent link: https://www.econbiz.de/10009629216
Saved in:
3
Geschäftsbeziehungsmanagement : Konzepte, Methoden, Instrumente
Kleinaltenkamp, Michael
(
ed.
)
-
2011
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009309869
Saved in:
4
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
5
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
6
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
Saved in:
7
Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
Saved in:
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