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~person:"Ko, Eunju"
~subject:"Brand management"
~subject:"Customer integration"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Search: subject:"Brand Management"
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Brand management
Customer integration
Konsumentenverhalten
Marketingmanagement
Markenführung
27
Consumer behaviour
24
Luxury goods
16
Luxusgüter
16
Fashion
13
Brand
12
Mode
12
Markenartikel
11
Brand image
9
Internet marketing
9
Markenimage
9
Online-Marketing
9
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
7
Customer value
6
Kundenwert
6
Advertising effects
5
Social Web
5
Social web
5
Werbewirkung
5
Advertising
4
Luxury brand
4
Werbung
4
Customer equity
3
Customer satisfaction
3
Kundenzufriedenheit
3
Luxury
3
China
2
Comparison
2
Conspicuous consumption
2
Consumer behavior
2
Digital marketing
2
Digitalisierung
2
Digitization
2
Kundenintegration
2
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Undetermined
22
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Article
26
Book / Working Paper
2
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Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
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Language
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English
27
Undetermined
1
Author
All
Ko, Eunju
Burmann, Christoph
118
Esch, Franz-Rudolf
105
Baumgarth, Carsten
77
Melewar, T. C.
72
Keller, Kevin Lane
56
Balmer, John M. T.
46
Huber, Frank
42
Meffert, Heribert
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Bruhn, Manfred
39
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Phau, Ian
37
Wiedmann, Klaus-Peter
34
Foroudi, Pantea
33
Fournier, Susan
33
Uggla, Henrik
33
Bauer, Hans H.
32
Romaniuk, Jenni
30
Schmidt, Holger J.
30
Christodoulides, George
29
Iglesias, Oriol
29
Ind, Nicholas
29
Sattler, Henrik
29
Gupta, Suraksha
28
Veloutsou, Cleopatra
28
Guzman, Francisco
27
MacInnis, Deborah J.
27
Tomczak, Torsten
27
Kernstock, Joachim
26
Schroeder, Jonathan E.
26
Han, Heesup
25
King, Ceridwyn
25
Langner, Tobias
25
Park, C. Whan
25
Swoboda, Bernhard
25
Völckner, Franziska
25
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Published in...
All
Journal of business research : JBR
11
International journal of advertising : the review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
European management journal
1
Journal of Business Research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Tourism sensemaking : strategies to give meaning to experience
1
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Source
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ECONIS (ZBW)
27
RePEc
1
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1
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
5
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
6
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
7
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
8
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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