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~person:"Kullmann, Mathias"
~subject:"Markenpolitik"
~subject:"Marketingmanagement"
~type_genre:"Graue Literatur"
~type_genre:"Handbuch"
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Markenpolitik
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Strategisches Mehrmarkencontrolling : ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios
Kullmann, Mathias
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003307848
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Strategisches Mehrmarkencontrolling : Ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios
Kullmann, Mathias
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515300
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