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~person:"Kumar, V."
~person:"Werani, Thomas"
~subject:"Brand equity"
~subject:"Controlling"
~subject:"Relationship marketing"
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Search: subject:"B-to-B-Marketing"
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Brand equity
Controlling
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B-to-B-Marketing
13
Business-to-business marketing
13
Beziehungsmarketing
8
Business-to-Business-Marketing
8
Lieferantenmanagement
8
Supplier relationship management
8
Customer value
4
Kundenwert
4
Marketing management
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Marketingmanagement
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2
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B2B disruptions
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B2B markets
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6
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Kumar, V.
Werani, Thomas
Svensson, Göran
13
Kleinaltenkamp, Michael
11
Kowalkowski, Christian
8
Terho, Harri
7
Keränen, Joona
6
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Schwepker, Charles H. <Jr.>
6
Andersen, Poul Houman
5
Casidy, Riza
5
Good, Megan C.
5
Grewal, Rajdeep
5
Høgevold, Nils M.
5
Itani, Omar S.
5
Ivens, Björn Sven
5
Ulaga, Wolfgang
5
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Grewal, Dhruv
4
Homburg, Christian
4
Jalkala, Anne
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Barry, James M.
3
Baxter, Roger
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Ehret, Michael
3
Evanschitzky, Heiner
3
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Legends in marketing
1
Lehrbuch
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Neue betriebswirtschaftliche Forschung : Nbf
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ECONIS (ZBW)
9
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1
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
3
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
4
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
5
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
6
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
7
Praxisorientiertes Business-to-Business-Marketing : Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas
;
Gaubinger, Kurt
;
Kindermann, Harald
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515212
Saved in:
8
Praxisorientiertes Business-to-Business-Marketing : Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas
;
Gaubinger, Kurt
;
Kindermann, Harald
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014013032
Saved in:
9
Bewertung von Kundenbindungsstrategien in B-to-B-Märkten : Methodik und praktische Anwendung
Werani, Thomas
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002098732
Saved in:
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