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~person:"Liberali, Guilherme"
~person:"Nusair, Khaldoon"
~type_genre:"Article in journal"
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Website
12
Consumer behaviour
11
Internet marketing
11
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Online-Marketing
11
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4
Brand image
4
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4
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switching costs
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website morphing
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Liberali, Guilherme
Nusair, Khaldoon
Law, Rob
13
Law, Chun Hung Roberts
12
Lennon, Sharron J.
9
Singh, Nitish
8
Urban, Glen L.
8
Hauser, John R.
7
Laroche, Michel
7
Mazaheri, Ebrahim
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Zahedi, Fatemeh Mariam
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Akram, Umair
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Bilgihan, Anil
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Dominic, P. D. D.
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Jeong, Miyoung
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Kim, Minjeong
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O'Cass, Aron
6
Rita, Paulo
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Andreopoulou, Zacharoula
5
Barrio-García, Salvador del
5
Braun, Michael
5
Dennis, Charles
5
Ellonen, Hanna-Kaisa
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Head, Milena
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Jang, Soocheong
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Pan, Bing
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Perng, Chyuan
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Brenčič, Vera
4
Chen, Mu-Chen
4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Journal of travel and tourism marketing
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
12
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1
Website interactivity and brand development of online travel agencies in China : the moderating role of age
Ye, Haobin
;
Barreda, Albert A.
;
Okumus, Fevzi
;
Nusair, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 382-389
Persistent link: https://www.econbiz.de/10012023665
Saved in:
2
A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites
Nusair, Khaldoon
;
Hua, Nan
;
Ozturk, Ahmet Bulent
;
Butt, …
- In:
Journal of travel and tourism marketing
34
(
2017
)
4/6
,
pp. 653-665
Persistent link: https://www.econbiz.de/10011729187
Saved in:
3
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
4
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
5
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
6
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
7
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
8
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
Saved in:
9
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
10
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
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